Similar but different: Deconstructing the Omnichannel and Multichannel support

Similar but different: Deconstructing the Omnichannel and Multichannel support

Omnichannel and multichannel may sound similar but they are not to be mistaken as synonymous terms. There are certainly differences between the two, but it isn’t a matter of which is the right or wrong customer engagement strategy to adopt… Read More

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