Building the Next Chapter of CPaaS 8×8 Expands Regional Scale and Trusted Messaging with Maven Lab

Maven Lab was built with a simple but ambitious goal: to help businesses communicate reliably, securely, and at scale – even in fast-moving, complex markets.
Over the years, we’ve grown alongside our customers, expanding our platform, strengthening our carrier relationships, and delivering communication solutions that businesses depend on every day – supporting high-volume, mission-critical messaging across Southeast Asia. Today, I’m excited to share the next step in that journey: Maven Lab has joined 8×8 CPaaS, a global leader in cloud communications and CPaaS. Read More

How WhatsApp Effectively Beats Email for Business Newsletters

In today’s digital age, it’s well-known how indispensable marketing newsletters have become for brands looking to communicate in different ways with their audiences. These newsletters are traditionally distributed via email, allowing businesses to promote products, announce new offerings, or share company updates. However, as marketing trends evolve, so too do the communication channels that consumers prefer. While email newsletters have long served as the standard, their declining open rates and susceptibility to spam filtering have made them less effective for engagement-driven campaigns. Read More

Turn Chats into Sales: WhatsApp for D2C Explained

The direct-to-consumer (D2C) model is arguably one of the most transformative business strategies in recent years. Its rise can be traced back to around 2020, when brands sought new ways to reach consumers directly amidst widespread retail disruptions during the COVID-19 pandemic. At its core, the D2C approach enables brands to sell straight to consumers by removing traditional intermediaries such as distributors and retailers. This direct pathway grants brands greater control over the customer experience and the opportunity to forge stronger, more meaningful relationships with their audiences. Read More

The Role of Dynamic Templates In Improving WhatsApp Chatbots

It’s no secret that if brands want to cover all the bases of customer engagement, they must tap into WhatsApp as one of their primary communication channels. With over billions of active users worldwide, the platform offers unparalleled reach and immediacy, making it an indispensable tool for businesses. Its popularity also makes WhatsApp a powerful space for deploying automated chatbots to handle customer interactions at scale. Read More

How To Use WhatsApp Business To Get Better Customer Feedback

If you’re still relying solely on email surveys or outdated customer satisfaction tools, you’re likely missing out on valuable insights and, more importantly, missing the opportunity to truly connect with your audience. With more than 3 billion active users worldwide, WhatsApp has evolved into one of the most powerful communication platforms today. Countless businesses already use it to manage support, send notifications, and drive conversions. Yet, surprisingly, many brands overlook one of its most effective use cases: collecting real-time customer feedback. Read More

The Merits Of Automating Order Tracking via WhatsApp Business

After a customer places an order, what comes next plays a major role in shaping their experience with your brand. A prompt, clear confirmation builds trust, keeps expectations in check, and reduces the need for follow-up inquiries. In today’s digital-first landscape, automating order tracking updates—especially through a channel as familiar as WhatsApp—can transform the way customers perceive and interact with your business. Read More