Here’s An Ultimate Guide to Bulk SMS Marketing in 2026

Mobile phones remain the most personal digital device people own, and text messages continue to outperform many other marketing channels when it comes to visibility, immediacy, and response potential. As businesses move into 2026, SMS is no longer just a reminder tool or promotional add-on. Choosing the best SMS API service for your business is essential, as SMS has matured into a powerful, data-driven marketing channel that integrates seamlessly with CRM systems, automation tools and omnichannel strategies. Read More

Building the Next Chapter of CPaaS 8×8 Expands Regional Scale and Trusted Messaging with Maven Lab

Maven Lab was built with a simple but ambitious goal: to help businesses communicate reliably, securely, and at scale – even in fast-moving, complex markets.
Over the years, we’ve grown alongside our customers, expanding our platform, strengthening our carrier relationships, and delivering communication solutions that businesses depend on every day – supporting high-volume, mission-critical messaging across Southeast Asia. Today, I’m excited to share the next step in that journey: Maven Lab has joined 8×8 CPaaS, a global leader in cloud communications and CPaaS. Read More

Follow Up Smarter: WhatsApp Business Tips for Closing Deals

Are your leads entering a WhatsApp conversation only to disappear without taking the next step? This is a common pain point for many businesses. While initial engagement is a promising sign, it rarely results in an immediate sale—especially when the product or service in question requires careful consideration. That’s why effective follow-up is essential. WhatsApp Business offers powerful tools that allow brands to remain top-of-mind, re-engage interested prospects, and ultimately guide them toward conversion. Read More

Why BCP Messaging Is The Key to Business Resilience

Unexpected disruptions, from cyberattacks and power outages to natural disasters, can wreak havoc on business operations. While many companies focus on recovery plans and infrastructure redundancies, one of the most overlooked yet critical components of business continuity is communication. More specifically, strengthening your business communication through effective Business Continuity Plan (BCP) messaging plays a pivotal role in helping organisations remain resilient under pressure. Read More

WhatsApp Broadcasts: Tips On Handling Unresponsive Receivers

Crafting an effective marketing strategy is a complex endeavour, requiring meticulous planning and substantial investment. As such, it can be frustrating when all that work leads to less-than-ideal returns due to various factors, the most prominent of which are unreachable customers via WhatsApp broadcasts. If you’re determined to overcome this obstacle and win back those elusive, unresponsive recipients, read on to learn about a few proven strategies for refining your WhatsApp marketing campaigns. Read More