Category: Uncategorized

Heads Up: What To Know About The New WhatsApp API Pricing

Meta has rolled out a significant update to WhatsApp’s pricing model, effective July 1, 2025. This change reshapes how businesses are billed when sending messages through the WhatsApp Business Platform. With a shift from the familiar conversation-based model to one that charges per template message, the financial and strategic implications for businesses are considerable. Read More

Boost SMS Engagement: Build & Manage Lists with APIs

Whether you’re new to business SMS marketing or you’ve been leveraging SMS campaigns for years, one indisputable truth stands: your programme’s effectiveness hinges entirely on the strength of your SMS subscriber list. Read More

Best Practices For Building Your WhatsApp Contact List

WhatsApp marketing has become one of the most effective strategies for direct communication between businesses and customers. WhatsApp’s instant nature and high open rates make it an invaluable channel—especially when used as part of an integrated marketing strategy. But to fully benefit from WhatsApp engagement, businesses must first build a solid, permission-based contact list. Simply adding numbers without consent can lead to poor engagement and even violations of data privacy regulations. Read More

WhatsApp API Gets Voice Calls—Here’s How to Prepare

The WhatsApp Business Platform has already proven to be a powerful communication tool for modern businesses, offering features like automation, extended broadcast limits, and integrated workflows. However, one long-anticipated capability has remained absent—voice calling via API. That’s about to change. Read More

Follow Up Smarter: WhatsApp Business Tips for Closing Deals

Are your leads entering a WhatsApp conversation only to disappear without taking the next step? This is a common pain point for many businesses. While initial engagement is a promising sign, it rarely results in an immediate sale—especially when the product or service in question requires careful consideration. That’s why effective follow-up is essential. WhatsApp Business offers powerful tools that allow brands to remain top-of-mind, re-engage interested prospects, and ultimately guide them toward conversion. Read More

Why BCP Messaging Is The Key to Business Resilience

Unexpected disruptions, from cyberattacks and power outages to natural disasters, can wreak havoc on business operations. While many companies focus on recovery plans and infrastructure redundancies, one of the most overlooked yet critical components of business continuity is communication. More specifically, strengthening your business communication through effective Business Continuity Plan (BCP) messaging plays a pivotal role in helping organisations remain resilient under pressure. Read More

WhatsApp Broadcasts: Tips On Handling Unresponsive Receivers

Crafting an effective marketing strategy is a complex endeavour, requiring meticulous planning and substantial investment. As such, it can be frustrating when all that work leads to less-than-ideal returns due to various factors, the most prominent of which are unreachable customers via WhatsApp broadcasts. If you’re determined to overcome this obstacle and win back those elusive, unresponsive recipients, read on to learn about a few proven strategies for refining your WhatsApp marketing campaigns. Read More

Top WhatsApp Business API Trends To Look Out For In 2025

WhatsApp stands as one of the most popular messaging platforms to date, boasting billions of users worldwide and counting. With such a large user base, it has become a central tool for business-to-consumer interactions, serving as an ideal platform for brands to engage with their target audiences. Read More

Top 5 Industries Thriving with Multi-Channel Messaging Campaigns

In today’s fast-paced digital landscape, brands have more opportunities than ever to engage with their audience—whether it’s through social media, email, SMS, or beyond. This shift doesn’t just amplify marketing reach; it also creates deeper, more meaningful connections with customers. Read More

Conversational Marketing with WhatsApp: Building Real-Time Relationships

WhatsApp’s meteoric rise in popularity has revolutionised not just personal but also business communication. With over 2 billion active users globally, this platform has become a gold mine for customer engagement, one that can be best tapped by working with a WhatsApp Business Partner. Doing so unlocks access to the WhatsApp Business API—a gateway that allows brands to connect and interact with their audiences in a more direct, instantaneous, and highly personalised way. Read More