5 January 2026

The Next Chapter for Maven Lab: Scaling Trusted CPaaS with 8×8

Maven Lab was built with a simple but ambitious goal: to help businesses communicate reliably, securely, and at scale – even in fast-moving, complex markets.

Over the years, we’ve grown alongside our customers, expanding our platform, strengthening our carrier relationships, and delivering communication solutions that businesses depend on every day – supporting high-volume, mission-critical messaging across Southeast Asia. Today, I’m excited to share the next step in that journey: Maven Lab has joined 8×8 CPaaS, a global leader in cloud communications and CPaaS.

The timing matters. A State of CPaaS 2025 report suggests the CPaaS market could grow from around $32 billion today to as much as $100 billion by the end of the decade, as AI, richer messaging channels, and new network capabilities reshape how businesses engage in real-time. To participate meaningfully in that future – and continue serving customers at the level they expect – scale and platform depth are essential.

Why 8×8, And Why Now

Communications are no longer standalone tools. Across the industry, enterprises are moving away from fragmented approaches toward intelligent engagement – where messaging, voice, AI, and data work together to adapt in near real-time across customers and workflows.

8×8 shares this vision. With an integrated platform spanning Contact Center, Unified Communications, and CPaaS, 8×8 supports organizations in more than 100 countries with the resilience and global reach that mission-critical communications demand.

Within 8×8’s CPaaS business, programmable communication – messaging, voice, verification, and engagement – is delivered with strong security, compliance, and fraud prevention at its core. With global infrastructure, regional data centers, and deep carrier partnerships across APAC and beyond, this platform closely aligns with what Maven Lab has been building from day one.

What This Means For Our Customers

Joining 8×8 significantly expands our ability to support you as engagement models evolve. Engagement-enabled channels like WhatsApp and RCS are expected to represent the majority of CPaaS traffic by 2030, reflecting a shift toward richer, more interactive customer conversations.

By combining Maven Lab’s local expertise, solution-driven approach, and products like Moobidesk with 8×8’s global CPaaS platform, we can accelerate innovation and deliver more scalable, enterprise-ready communication capabilities – without losing the reliability and practicality our customers value.

Looking Ahead

The future of communications is programmable, intelligent, and deeply embedded in digital experiences. By joining forces with 8×8, Maven Lab is better positioned than ever to help our customers navigate that future – with greater scale, broader capabilities, and a stronger platform behind us.

We’re incredibly proud of what we’ve built so far, and even more excited about what lies ahead.

Thank you for being part of the Maven Lab journey. We look forward to continuing it together – now as part of 8×8.