How WhatsApp Effectively Beats Email for Business Newsletters
In today’s digital age, it’s well-known how indispensable marketing newsletters have become for brands looking to communicate in different ways with their audiences. These newsletters are traditionally distributed via email, allowing businesses to promote products, announce new offerings, or share company updates. However, as marketing trends evolve, so too do the communication channels that consumers prefer. While email newsletters have long served as the standard, their declining open rates and susceptibility to spam filtering have made them less effective for engagement-driven campaigns. Read More
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