The direct-to-consumer (D2C) model is arguably one of the most transformative business strategies in recent years. Its rise can be traced back to around 2020, when brands sought new ways to reach consumers directly amidst widespread retail disruptions during the COVID-19 pandemic. At its core, the D2C approach enables brands to sell straight to consumers by removing traditional intermediaries such as distributors and retailers. This direct pathway grants brands greater control over the customer experience and the opportunity to forge stronger, more meaningful relationships with their audiences. Read More
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